The snag is, Coors Beer was not allowed to be sold east of the Mississippi River, because.I don't know. No particular reason for this challenge I might add, this millionaire father and son duo merely want to see if a driver can succeed in the bet, for fun, because.reasons, don't question it. The premise goes like this, two mega rich Texan cowboys want a driver to smuggle a load of Coors Beer from Texas (in the west), to Georgia (in the east), within a set time limit. A lot of the interest here focuses on the automobiles, well the Pontiac Trans Am, but if you have a thing for big American rigs then you'll enjoy this too. In an odd way, now I think about it, this franchise could well be looked upon as the 'Fast and the Furious' of its day. Not solely of course, but these fast drivin' Southern cowboys really grabbed the public's attention back in the late 70's.
Twas this movie that helped along the creation of the popular cult TV show 'The Dukes of Hazzard'.
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